A detailed technical and on-page SEO review of the-plumber.sitesorted.co.nz, prepared by SiteSorted.
Audit date: 17 March 2026
This audit covers technical SEO, on-page optimisation, local search signals, content quality, and performance for The Plumber's website. Scores reflect current state against best practices for a local trades business in New Zealand.
Site is fully responsive across 375px to 1440px. Flexbox and CSS Grid layouts adapt cleanly. No horizontal scroll on mobile.
Site served over HTTPS via Vercel with automatic SSL certificate. Secure connection verified.
Canonical tag set on homepage pointing to https://the-plumber.sitesorted.co.nz/. All pages should include their own canonical.
<link rel="canonical"> tags to all subpages (about, services, contact, blog posts) to prevent duplicate content issues.No sitemap.xml or robots.txt file detected. Search engines can still crawl the site, but a sitemap helps Google discover all pages faster.
Static HTML site hosted on Vercel edge network. Minimal JavaScript. Fast initial paint expected (< 2s on 3G). Images use lazy loading where appropriate.
Images served as JPG/PNG. No WebP or AVIF fallbacks detected. Image compression could be improved.
"The Plumber | Otorohanga Plumbing, Gasfitting & Drainlaying" (57 chars). Includes primary keyword, location, and brand. Under 60 char limit.
155 chars including location, services, and experience claim. Good use of keywords without stuffing.
Single H1 on homepage. H2s used for section headings. H3s for service card titles. Logical hierarchy maintained.
OG title, description, image, type, url, and locale all set on homepage. Social sharing will display correctly.
Hero image and logo have alt text. Blog and service page images should be audited for descriptive alt attributes.
Nav links to all main pages. Service cards link to services page. CTA sections link to contact. Blog posts are cross-linked from blog index. Good internal link structure for a site this size.
LocalBusiness schema (type: Plumber) with name, description, address (Otorohanga, Waikato, NZ), service areas, founder, price range, and opening hours. Well-structured for Google's Knowledge Panel.
Business name, address (Otorohanga), and contact details are consistent across homepage, contact page, footer, and structured data.
Service areas listed on homepage (Otorohanga, Waitomo, Te Kuiti, Piopio, West Coast to Pureora). Covered in schema areaServed and visible on-page.
No link to Google Business Profile detected on the website. GBP is the single most important local SEO ranking factor.
No testimonials or reviews visible on the website. Reviews build trust and provide fresh, keyword-rich content.
Three blog posts covering drainlaying, wood burner installation, and water filtration. Each targets specific long-tail keywords relevant to the North King Country service area. Good length and topical relevance.
Six services clearly listed with descriptions: General Plumbing, Gasfitting, Drainlaying, Water Filtration, Solid Fuel Fires, Certification. Each has actionable copy.
Service descriptions on the homepage are brief (1-2 sentences each). The dedicated services page should expand each service with more detail, common questions, and pricing indicators.
Meta keywords include: plumber otorohanga, gasfitting north king country, drainlayer waitomo, water filtration te kuiti, plumbing services piopio. Good coverage of primary location + service combinations.
The highest-impact action for local search visibility. Set up and verify GBP with accurate business details, photos, and services. This alone can appear in Google Maps results for "plumber near me" searches across the King Country.
Create sitemap.xml, verify the site in Google Search Console, and submit the sitemap. This ensures Google indexes all pages and blog posts quickly.
Ask 3-5 past customers for written testimonials. Add them to the homepage. Positive reviews are a strong ranking signal for local searches.
Add detailed descriptions for each service. Target "plumber otorohanga + [service]" keywords. More content gives Google more reasons to rank the site.
Convert images to WebP, add explicit dimensions, and ensure all images have descriptive alt text. Improves both page speed and image search visibility.